Considering the 100 largest companies in the world, the study reports that the annual BrandZ manufacturer of the iPhone and iPad is now worth 153 billion dollars (106 billion euro), or about half the IPO of the group. The success of its products had allowed Apple, already last year, to overcome Microsoft. The attention to detail, and its growing presence in the expensive device companies have allowed Apple to stand out from other electronics manufacturers.
Apple
Among the 10 companies analyzed, six are related to technology and telecommunications. After Apple, Google follows in second place, IBM in third, fifth at Microsoft, AT & T and China Mobile in seventh place to ninth. Facebook has entered the Top100 35ima in position, with a value of "brand" of 19.1 billion dollars, while Chinese search engine Baidu has climbed from the 46imo 29imo place. Other companies named in the Top 10 are: Coca-Cola, Marlboro, McDonald's and Toyota.
Nineteen of the 100 largest companies come from markets in developing countries, against 13 last year. The total value of the top 100 brands has increased by 17% to 2,400 billion, a reversal signal aimed at the global economic growth. To make his study, Millward Brown, part of the value of the assets and modulates this data on the perception of two million consumers in global markets concerned. The agency then applies a multiplier, derived from short-term growth prospects of the company.
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